Acceptance of Terms
These Terms of Service constitute a legally binding agreement between you and Peraly, Inc., a Missouri corporation (“Peraly,” “we,” “us,” or “our”).
They govern your use of Peraly. Creating an account, connecting a social account or using the service in any way means you accept them. If you are agreeing on behalf of a company, you confirm you have authority to bind it.
Peraly, Inc. is the entity that contracts with you, bills you and is responsible for the service. It is the same entity named as responsible for your personal information in the Privacy Policy.
Eligibility
You must be old enough to form a binding contract where you live, and old enough to hold accounts on the platforms you connect. You may not use Peraly if you are barred from doing so under applicable law or under a connected platform’s own terms.
What the Service Is
Software for managing social media accounts you own or are authorised to manage: automating replies to comments and messages, scheduling and publishing posts, and keeping a record of the conversations and contacts that result. Instagram, Facebook, YouTube, TikTok and LinkedIn are the platforms it connects to today; others named in the product as planned are not connected and nothing in these terms promises them.
We provide the tool. The content, the messages and the judgement about what to send remain yours.
Peraly Accounts
You are responsible for the accuracy of your account details, for keeping your credentials secure, and for what happens under your account. Tell us promptly if you believe it has been compromised.
An account can be reached by email and password, or by signing in with Google. Where you sign in with Google, keeping that Google account secure is part of keeping your Peraly account secure — anyone who can pass Google’s sign-in for your address can reach your workspace.
Resetting a password ends every session on the account, on every device.
Workspaces
Content, connected channels, contacts and automations belong to a workspace. You are responsible for who you invite, what you let them do, and what they do with it.
Job roles narrow what a member can do and never widen it, and post approvals are available and off by default. Leaving them off is a choice, and actions taken by a member of your workspace are treated as taken by you. The audit log records the sensitive ones, and the last remaining owner cannot be removed.
Platform Rules Come First
Peraly reaches Instagram and Facebook through Meta’s official APIs, YouTube through the YouTube API Services, and TikTok and LinkedIn through their own official APIs. The rules of each apply to everything you do through Peraly on it — Meta’s Platform Terms and Community Guidelines, Google’s and YouTube’s terms, TikTok’s Developer Terms and Community Guidelines, and LinkedIn’s API Terms of Use and Professional Community Policies. Where those rules and these terms differ, theirs take precedence — and we enforce them in the software even when that is inconvenient.
By connecting a YouTube channel you also agree to the YouTube Terms of Service, and your use of Google services is governed by the Google Privacy Policy.
In particular, and enforced by the product rather than only asked of you:
- Direct messages are only sent within 24 hours of that person messaging you. There is no setting that disables this.
- One private reply per comment, within seven days of the comment.
- Publishing is capped at each platform’s own limit — Instagram’s daily post cap per account, and YouTube’s daily API quota per project, which uploads consume quickly.
- Steps aimed at a platform that is not connected are skipped and recorded as skipped. Nothing is attempted through an unofficial route.
User Content
You keep all rights to what you create, upload and publish through Peraly. You grant us only the licence needed to store your content and deliver it to the platforms you ask us to post to. We claim no ownership, and we do not use your content or your contacts’ messages to train models.
You are responsible for holding the rights to everything you publish, including media and music. Adding a track you are not licensed to use can get your post muted or removed by the platform.
AI-Generated Content
AI features produce drafts and classifications automatically. Output may be inaccurate, incomplete, biased or unsuitable for your audience, and similar output may be generated for other users.
Peraly suggests; it does not send. AI output fills a box for you to edit, send or ignore, and nothing is published on your behalf because a model produced it. You remain responsible for anything published from your account, whether you wrote it or a model did.
Every plan includes AI credits on our platform key. From the Starter plan up you can supply your own provider key — Google Gemini, Anthropic Claude or OpenAI — in which case your use is also subject to that provider’s terms, and we are not a party to your relationship with them.
Automation
Automations and flows act on your behalf without further confirmation once enabled. Before enabling one, you are responsible for reviewing what it triggers on and what it sends.
You must not use automation to send spam, to mislead people about whether they are talking to an automated system where disclosure is required, or in any way that breaches a connected platform’s rules on automated activity.
Acceptable Use
Use Peraly lawfully, respect the rights of the people you communicate with, and follow the rules of every platform you connect.
Prohibited Activities
You may not:
- Send unsolicited messages, or message people who have asked you to stop.
- Publish or transmit unlawful, infringing, harassing or deceptive content.
- Harass, deceive or impersonate anyone.
- Attempt to bypass a platform’s rate limits, permissions or policies through Peraly.
- Scrape or resell contact data obtained through the service.
- Automate an account or channel you do not own or are not authorised to manage.
- Reverse engineer or resell the service, or attempt to reach another workspace’s data.
- Point an outbound webhook or HTTP step at a system you are not entitled to call. The product blocks private network and cloud metadata addresses; where the request goes otherwise is on you.
API and Platform Limitations
Publishing, message delivery and data availability are subject to the limits and behaviour of the connected platform. We cannot guarantee that a post will publish, that a message will be delivered, or that a particular metric will be available.
Where a platform rejects, rate-limits or is unavailable, Peraly records the reason and surfaces it rather than failing silently. Alerts about such failures are delivered on a best-effort basis and are not a substitute for checking.
A connected platform — Meta, Google, TikTok or LinkedIn — may restrict or remove your account for breaking its rules. That decision is theirs and we cannot reverse it.
Subscription Plans
Peraly offers a free plan and three paid plans — Starter, Pro and Agency. Each carries its own limits on seats, channels, contacts, storage and analytics range, and its own allowances for AI credits, automated messages, broadcast recipients and published posts. The current limits for every plan are shown on the billing screen inside the app.
Limits on things that exist — seats, channels, flows — self-correct: delete one and you may create another. Allowances consumed over a billing period do not, because spending is spending.
Reaching an allowance stops the metered action until the period resets or you upgrade. Peraly does not bill overage: you are never charged more in a period than the plan price you agreed to, and nothing is silently added to your invoice.
Billing
Paid subscriptions are billed in advance by Peraly, Inc. through Stripe on the cycle you select, and renew automatically until cancelled. Stripe processes your payment details directly; we never receive full card numbers. Taxes may be added where applicable.
If a payment fails, Stripe retries it on its normal schedule and we email the billing contact. While a payment is outstanding the workspace keeps working; if it is not resolved, the subscription ends and the workspace returns to the Free plan rather than being deleted.
Invoices and receipts are issued in the name of the entity above and are available from the billing screen inside the app.
Trials
A workspace may start a 14-day trial of the Pro plan. When it ends, the workspace returns to the plan it was on and paid features stop; nothing created during the trial is deleted, but features above your plan’s limits become unavailable until you upgrade.
Cancellation
You can cancel a paid subscription at any time from the billing screen, without contacting us. Cancellation takes effect at the end of the current billing period and you keep paid features until then. Cancelling does not delete your workspace or its content — the workspace returns to the Free plan and anything above that plan’s limits becomes unavailable rather than being destroyed.
Refunds
Fees already paid for a billing period are non-refundable, and cancelling part way through a period does not produce a pro-rated refund — you keep the paid features for the remainder of the period you paid for.
This does not affect any refund right you have under the law where you live, which we honour where it applies. If you believe you were billed in error, write to us and a person will look at it.
Intellectual Property
Peraly — its software, design, branding and documentation — belongs to Peraly, Inc. and its licensors. These terms transfer none of those rights to you beyond the right to use the service.
Peraly is not affiliated with, endorsed by or sponsored by Meta, Google, TikTok or LinkedIn. Instagram, Facebook, YouTube, TikTok and LinkedIn are trademarks of their respective owners, used here only to identify the services Peraly connects to.
Third-Party Services
Peraly relies on third-party services including hosting, payment processing, email delivery and AI providers. The Privacy Policy names them and says what each receives.
Your use of a connected platform — Instagram, Facebook, YouTube, TikTok, LinkedIn or any other service you connect — is governed by that platform’s own terms and privacy policy, to which you are separately a party. We do not control those services, we cannot guarantee their availability or behaviour, and we are not responsible for their acts or omissions. A platform may change its API, restrict a permission or remove your account at any time, and that decision is theirs.
Service Availability
We aim to keep Peraly available and reliable, but it is provided on an as-available basis. Maintenance, third-party outages and platform changes may interrupt it. We publish no uptime figure and offer no service level agreement.
Account Suspension and Termination
We may suspend or terminate access for a serious or repeated breach of these terms or of the Acceptable Use Policy, if your use puts the service or a connected platform at risk, or where we are required to by law or by a platform. Where reasonable we will tell you first, and we will tell you why.
Suspension is normally the first step and is reversible: access is withheld while the problem is resolved, and nothing is deleted by the act of suspending. Termination for breach ends the subscription without a refund of the current period. Termination for any other reason — including if we discontinue the service — refunds the unused portion of the period you paid for.
You may stop using Peraly and close your account at any time. If we terminate your account, you may export your data as described in the Privacy Policy before it is removed, unless the law or a platform requires immediate deletion.
Data and Account Deletion
Disconnecting a channel deletes its stored access token immediately and stops everything aimed at it. Closing your account removes your workspaces and their contents from the live service. How long copies remain in backups is described in the Privacy Policy.
Disclaimers
Peraly is provided as-is. To the extent permitted by law we disclaim implied warranties of merchantability, fitness for a particular purpose and non-infringement. We do not warrant that the service will be uninterrupted or error-free, that AI output will be accurate, or that any automation will produce a particular commercial result.
Limitation of Liability
To the extent permitted by law, neither you nor Peraly, Inc. is liable to the other for indirect, incidental, special, consequential or punitive losses, including lost profits, lost audience, lost revenue or lost data, even if the possibility of them was known.
To the extent permitted by law, Peraly, Inc.'s total liability arising out of or relating to these terms or the service is limited to the amount you paid us for the service in the twelve months before the event giving rise to the claim.
Nothing here excludes or limits liability that cannot lawfully be excluded or limited — including liability for fraud, and any liability a consumer protection law in your jurisdiction reserves to you.
Indemnification
You agree to indemnify and hold harmless Peraly, Inc., its officers, directors, employees and agents against third-party claims, damages and reasonable legal costs arising from your content, your use of the service, your automations, the messages you send through Peraly, or your breach of these terms or of a connected platform’s rules.
Governing Law
These terms, and any dispute arising out of or relating to them or to the service, are governed by the laws of the State of Missouri, without regard to its conflict-of-laws rules. The United Nations Convention on Contracts for the International Sale of Goods does not apply.
This choice of law does not deprive you of the protection of any mandatory consumer law of the country where you live.
Venue for Disputes
You and Peraly, Inc. agree that any dispute arising out of or relating to these terms or the service will be brought exclusively in the Circuit Court of Jackson County, Missouri (16th Judicial Circuit) or the United States District Court for the Western District of Missouri, Western Division, and each of us consents to the personal jurisdiction of those courts and waives any objection to venue there.
Either of us may still seek injunctive relief in any court of competent jurisdiction to protect intellectual property or confidential information.
Nothing in this section deprives you of the right to bring a claim in the courts of the country where you live, where the law of that country gives you that right and it cannot be waived.
Changes to Terms
We may update these Terms from time to time. When required by applicable law, we will provide appropriate notice of material changes. The updated Terms will display a revised effective date.
Continuing to use Peraly after an update takes effect means you accept the updated Terms. If you do not accept them, you can stop using the service and cancel any paid subscription.
Contact Information
The service is provided by Peraly, Inc., a Missouri corporation.
Legal notices and other formal correspondence should be addressed to:
Peraly, Inc.
212 W 99th Ter
Kansas City, MO 64114-4304
United States
Questions and legal notices about these terms can be sent to [email protected]. It is a monitored mailbox and a person reads it.
Peraly’s website is peraly.com. The conduct these terms require of you is set out in full in the Acceptable Use Policy, which forms part of this agreement, and what we do with your information is set out in the Privacy Policy.